BsnDude (10 points)
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In a world where arts funding is being cut, this might not receive as much acclaim as I wish it otherwise would. Because deep down I wish and pray that change happens for the best, I will give some input.
If it is a music festival, I would focus around setting up a good "curriculum" so to speak. Musicians are always looking for ways to develop their confidence with audiences, with their health as musician (think Alexander technique), and to become technically better. In that respect, it is best to deal with the professors as to what they would be paid. I like the aspect of tourism as well though. Definitely advertise that and including it in your pricing will surely be attractive. Many festivals either don't have a place to accommodate their guests or offer accommodations separately.
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